There are five easy ways to boost the online visibility of your business. Whether you’re an established business or a startup, these tips will help you build visibility and grow your business.
There are a lot of options for boosting your visibility—from paid ads to influencer marketing to search engine optimization. If you’re feeling overwhelmed, don’t worry. We’ve broken it down into our five favorite ways to get your brand out there.
1. Social media
Social media is a powerful tool for marketing. Social media platforms like Instagram, Facebook, LinkedIn, and TikTok can help a business grow to new heights. Businesses that have an active social media presence are proven to reap the benefits from their efforts.
The ability to reach your audience instantly via social media is a huge advantage for businesses that want to continue growing and expanding. Here are some of the most popular social media platforms in 2020 and how they can be used for marketing:
1a. Instagram
Instagram is one of the most popular social networks for younger users, mainly because of its photo-centric nature.
Instagram is a social network based around visual content. In fact, studies show that 90 percent of information transmitted to the brain is visual. This means that if you want people to pay attention to what you post, it needs pictures.
Instagram supports photo, video and Stories (short videos that disappear after 24 hours). It’s important to use all three types of content, since they each attract different audiences. Stories and photos are good for attracting new followers. Videos work best at promoting special offers or reaching out to loyal customers with short tutorials or behind-the-scenes footage.
1b. Facebook
Facebook has long been one of the most powerful social media sites for businesses to advertise on. It’s where many companies started their online ad campaigns, thanks to its wide user base and high engagement rates.
One of Facebook’s main benefits is that it’s free to open an account and build a page for your business. It also offers a number of powerful tools for growing your page and reaching new customers, including:
- Facebook Insights, which provides analytics on how many people have seen your posts, the demographics of your followers and other useful data
- The ability to boost posts or run ads, allowing you to target specific demographics with Facebook ads based on location, industry, interests and more
- The option to sell products directly in a post through Facebook Shop
- Facebook Messenger, which allows for quick customer service interactions between clients and businesses.
1c. LinkedIn
If you’re looking to expand your marketing efforts and reach more users, LinkedIn should be one of your first stops.
You can use this social media platform to build a company profile, share and discuss industry news with other professionals, post job openings, and more.
But while LinkedIn isn’t necessarily seen as a platform used primarily by young people, it has more than 600 million active users worldwide. There are also over 40 million students and recent college graduates on LinkedIn looking for jobs or internships.
There is a wealth of opportunities to get your business noticed on LinkedIn, but it’s important that you approach this social media platform in a way that will help you stand out from the crowd.
When you use LinkedIn ads, you can target specific groups of people, including those who have graduated from a college or university within a certain number of years. This makes it easy to find the right audience for your business.
There are several ways to use LinkedIn to advertise your business. You can post updates that go out to your followers and their connections. You can also share blog posts from your website. If you have a product or service that caters to professionals, you can create an ad campaign on LinkedIn to reach them.
LinkedIn offers PPC (pay-per-click) advertising and sponsored updates that can help you get in front of more people. It also gives you the option of using dynamic ads that change based on the viewers interests and demographics.
You can target users by geography, company name, industry, job title and more. Another great feature is that you’re only charged when someone clicks on your ad or engages with it in some other way such as liking or sharing it with their connections.
1d. TikTok
TikTok has become one of the biggest social networks in the world. The app is perfect for short-form videos that are 15 seconds or less, making it easy for people who don’t have a lot of time to spend watching videos.
When you create an account on TikTok, you will see a feed that is filled with videos from other accounts. You can search for videos that you like and follow the accounts that posted them. To add your own videos, click the + button at the bottom center of the page, then choose how you want to add your video. Once your video is added, it will be added to your profile and will show up in the feeds of people who follow you.
Each account also has a profile page where people can watch all of your videos and learn more about you. The first section on this page is called Highlights. This section features your best videos, which are chosen by TikTok based on how many views and likes they received. When someone clicks on one of these highlights, they will be taken to your profile where they can watch more of your videos.
You can also create duets on TikTok (similar to sharing a post on Instagram), which allows people to respond by recording a video side-by-side with yours. This feature makes it easy for users to see both sides of the conversation or story being told in your video, which increases engagement even further.
1e. Youtube
Video is extremely powerful in todays communicational landscape. While people’s attention span has declined, video has the ability to compress a huge volume of information in a short amount of time while creating very powerful impact.
The most obvious advantage is that we are bombarded with information every day, through emails, text messages, social media updates, etc… For many people video is the thing that breaks up the monotony of reading and reviewing so much text all day long. Videos can be used as a way to break up the monotony and engage people.
Another advantage is that video creates engagement by allowing you to connect with your audience on a more personal level. This allows you to build trust and relationships with your audience because they see you as being more authentic than through just written content alone.
Video can also be used for tutorials and demonstrations which can be helpful for audiences who are visual learners or prefer to see things demonstrated rather than reading about it. This type of learning helps many people learn better because they can visualize how to do something or what something looks like.
2. Search engine optimization (SEO)
SEO is the process of making sure that your website appears higher on search engine results pages when someone enters certain keywords relevant to your product or service offering. When you first start out, it’s possible that the way you’ve built your website will naturally optimize for SEO without any additional work on your part beyond designing the site itself — but it’s also possible that you’ll need some help from an expert. Or maybe you’ll need time for Google’s algorithm to connect the dots.
In any case, here are some strategies and tactics you can use to optimize your site:
- Make sure your URL is short and memorable.
- Use keywords in the titles of all pages on your site and in descriptions of images.
- Use keywords throughout the body of each page, but don’t stuff them in unnaturally. The text should still be easy to read by a human being.
- Use appropriate header tags (H1, H2, H3) for important elements such as titles and subheadings.
- Build links with other websites. For example, ask other people who have blogs if they’d like to guest-blog on yours or offer to do so for them. This will allow you to share links between sites and get both websites more traffic.
3. Paid Ads
Paid ads are a great way to make sure you’re getting in front of customers who will be interested in what you sell.
We recommend Google AdWords, as well as Facebook and Instagram Ads. You can target specific demographics and interests so that your ad is only seen by customers who fit your profile of an ideal customer. This will allow your money to go further, and make sure that you’re not wasting resources on marketing efforts that won’t bring the results you want.
With Google Adwords, you can create ads that appear at the top of the search engine results for keywords related to what you offer. For example, if someone searches for “local health food grocery store,” an ad for a new local organic market could pop up at the top of the page. Facebook and Instagram Ads give advertisers more control over who sees their ads based on demographic data like age and location and interest data (such as what pages they’ve liked).
Paid advertising is a great way to get in front of potential customers while they’re already looking for a product or service like what you offer!
4. Influencer Marketing
Social media is an essential part of today’s culture. With over 500 million people using Instagram every day, it’s become more and more important for brands to communicate with their audiences through this medium.
One way to do this is by partnering with influencers who have already built a following that aligns with your target market. Influencers are individuals who leverage their personal brand and presence on social media sites like Instagram or YouTube to engage their followers and promote products. By partnering with an influencer, you can expose your brand to new audiences and establish credibility by tapping into the influencer’s established fan base.
If you’re not sure how to get started with influencer marketing, here’s some advice: discover relevant influencers by searching hashtags that pertain to your industry, then engage with them via likes and comments on their posts.
5. Content Marketing
Content Marketing is a great way to do exactly that. Creating useful content for prospective customers is a great way to increase brand awareness and establish yourself as an authority in your field. When you create something that your customers need, and when you provide it for free, it builds trust with them. And trust is what turns them into customers down the road.
Imagine if you were doing research for an event and needed information about event planning software. You’d probably start looking for content from companies who specialize in event planning software, right? And the company that first shows up with an article on “How To Plan A Successful Event” has earned your trust before you’ve even gotten to their website!
That’s what content marketing can do: establish your company as a leader in your industry, so when people are ready to buy, there’s no question as to who they’re going to turn to first.
Creating useful content for prospective customers is a great way to increase brand awareness and establish yourself as an authority in your field.
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We’ve covered a lot of ground in this guide, but really it all boils down to one key question: what do you want to achieve with your business? Online visibility is a powerful tool that can help you gain clients and expand your reach, but only you can decide exactly how you want to use it.
Whether you’re a startup or a larger, more established business, these five ideas will help you build your brand recognition and promote your product or service to new audiences.