Artificial intelligence, AI for short, is a newcomer in the digital marketing arena. And yet it has the power to create a true revolution in the field if businesses choose to embrace it. In this article we will examine how artificial intelligence could be applied to digital marketing, and why it’s best to start adopting it sooner rather than later.

AI is the new SEO

Search engines are always evolving and adapting, and AI is the next frontier for the likes of Google, Bing, Yahoo and more. The old SEO game is dead. While keywords, density and backlinks are still important, they take a back seat to customer experience and content quality. AI can help with all of these things.

Today, search engine optimization professionals and marketers have played a range of technical and content roles. As web personalization reaches across devices and as digital assistants such as Siri, Alexa, Google Assistant and others become even more ubiquitous, search engine optimization will increasingly be about analysis, strategy, and content integration with personalization engines. Today’s site hosting decisions are about speed, bandwidth and reliability, but hosting solutions increasingly will be driven by the need to serve content for customized optimization strategies.

Marketing automation

Marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes with purpose-built software and automation to increase operational efficiency and grow revenue faster.

Marketers can now apply AI to their marketing automation. This will enable marketers to move beyond simple triggers and into marketing orchestration strategies that leverage a greater understanding of each customer’s path-to-purchase, lifecycle and channel preferences. As a result, organizations can deliver highly customized, relevant and timely messaging to prospects and customers across channels at scale, helping to maximize customer lifetime value.

Hyper personalization

Predictive analytics has been making waves in marketing for years now, but the introduction of artificial intelligence (AI) is taking data-driven marketing to a whole new level. When it comes to content creation and distribution, AI is leading the way in 2022 and beyond.

The reason behind this trend is that consumers want personalized experiences with brands. They don’t just want to see generic ads on TV or billboards; they want brands to know what they like and dislike, so they only get recommendations that are relevant to their interests.

With the introduction of AI technology, marketers can create hyper-personalized content that’s able to deliver timely information based on customers’ previous interactions with the brand. This helps marketers increase conversion rates and build stronger relationships with their customers.

Chatbots – conversational marketing

Chatbots offer your customers 24/7 access to instant information and services. This makes them highly efficient at contributing to an overall positive customer experience, leading to higher sales and improved user retention.

With off-site customer service struggling to replicate a positive experience, chatbots are the new customer service go-to. To reduce frustration and poor customer experience, off-site customer service needs to be replaced with a trusty and reliable in-app service. Chatbots are the answer: less expensive and more intuitive to use than standard customer service, they bringing fewer abandoned carts and consistent customer satisfaction.

AI-powered content creation

AI uses machine learning algorithms to analyze big data, helping marketers identify patterns that can be used for insights into consumer behavior. This makes it possible for brands to deliver more relevant content to their target audience through highly personalized messaging that’s based on real-time data and actionable insights.

Most of the top content generation tools today focus on written content including generating blog posts, email subject lines, ad copy, and more. There are plenty of ways that graphic designers, photographers, videographers, and animators can incorporate AI into their work as well. And there are numerous companies building NLP, computer vision, and machine learning tools specifically for these mediums.

Using AI for content creation has many benefits, such as time savings, consistency and productivity. AI content generators are poised to become an indispensable part of the marketing toolkit. The potential is enormous.

* * * *

Artificial intelligence has the power to truly revolutionize digital marketing as we know it. While AI may not be fully capable of emulating human intuition and thought processes yet, it’s certainly on its way to doing so. And there are some companies that are well ahead of the curve in terms of using these powerful software algorithms for digital marketing.

As mentioned earlier, customer experience is a huge advantage for businesses that use AI to market their products—particularly as AI becomes more advanced. So, if you’re looking to up your game and forge ahead in your niche, take a good look at what the current leaders in this space are doing—and get started using AI yourself.